{"id":12,"date":"2024-09-12T21:50:45","date_gmt":"2024-09-12T21:50:45","guid":{"rendered":"https:\/\/theinfluenceagency.org\/staging\/5028\/?page_id=12"},"modified":"2024-11-17T17:36:12","modified_gmt":"2024-11-17T17:36:12","slug":"home","status":"publish","type":"page","link":"https:\/\/theinfluenceagency.org\/staging\/5028\/home\/","title":{"rendered":"Home_Previous"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12\" class=\"elementor elementor-12\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d919e34 e-con-full e-flex e-con e-parent\" data-id=\"d919e34\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c226b39 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"c226b39\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/theinfluenceagency.org\/staging\/5028\/wp-content\/uploads\/2024\/09\/Influence.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7059861 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"7059861\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/i0.wp.com\/theinfluenceagency.org\/staging\/5028\/wp-content\/uploads\/2024\/09\/Scarf_.png?fit=1920%2C1080&amp;ssl=1\" class=\"attachment-full size-full wp-image-720\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/theinfluenceagency.org\/staging\/5028\/wp-content\/uploads\/2024\/09\/Scarf_.png?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/theinfluenceagency.org\/staging\/5028\/wp-content\/uploads\/2024\/09\/Scarf_.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/theinfluenceagency.org\/staging\/5028\/wp-content\/uploads\/2024\/09\/Scarf_.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/theinfluenceagency.org\/staging\/5028\/wp-content\/uploads\/2024\/09\/Scarf_.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/theinfluenceagency.org\/staging\/5028\/wp-content\/uploads\/2024\/09\/Scarf_.png?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/theinfluenceagency.org\/staging\/5028\/wp-content\/uploads\/2024\/09\/Scarf_.png?resize=800%2C450&amp;ssl=1 800w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78b3824 e-flex e-con-boxed e-con e-parent\" data-id=\"78b3824\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d2eb62a e-con-full e-flex e-con e-child\" data-id=\"d2eb62a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-214a40f elementor-widget elementor-widget-text-editor\" data-id=\"214a40f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 45px; letter-spacing: 0.2px;\">Whether working with policy makers or public stakeholders, businesses or business leaders, brands or influencers, we enable collaborations\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6926471 e-con-full e-flex e-con e-child\" data-id=\"6926471\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d6bdd7 elementor-widget elementor-widget-button\" data-id=\"6d6bdd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Click here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dacc985 elementor-widget elementor-widget-button\" data-id=\"dacc985\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Click here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3522b10 e-con-full e-flex e-con e-parent\" data-id=\"3522b10\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ce1f9b0 e-flex e-con-boxed e-con e-child\" data-id=\"ce1f9b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69d1dd7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"69d1dd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We believe in the power of the \u201c<span style=\"text-decoration: underline;\"><strong>influencer<\/strong><\/span>\u201d &#8211;\u00a0 a voice whose credibility and authority are the forces of change and powerful stories\u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eae1fec e-con-full e-flex e-con e-child\" data-id=\"eae1fec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a32ca27 e-flex e-con-boxed e-con e-parent\" data-id=\"a32ca27\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b7e63f elementor-widget elementor-widget-spacer\" data-id=\"7b7e63f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16db40d elementor-widget elementor-widget-spacer\" data-id=\"16db40d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-533cc8c elementor-widget elementor-widget-heading\" data-id=\"533cc8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Case studies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1325206 elementor-widget elementor-widget-spacer\" data-id=\"1325206\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c3485f e-con-full e-flex e-con e-child\" data-id=\"5c3485f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1eb8565 pa-carousel-template pa-carousel-horizontal pa-arrows-default elementor-widget elementor-widget-premium-carousel-widget\" data-id=\"1eb8565\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"premium-carousel-widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div id=\"premium-carousel-wrapper-1eb8565\" class=\"premium-carousel-wrapper premium-carousel-hidden carousel-wrapper-1eb8565  premium-carousel-fraction\" data-settings=\"{&quot;vertical&quot;:false,&quot;appearance&quot;:&quot;single&quot;,&quot;slidesToShow&quot;:1,&quot;infinite&quot;:false,&quot;speed&quot;:300,&quot;fade&quot;:false,&quot;autoplay&quot;:false,&quot;autoplaySpeed&quot;:&quot;&quot;,&quot;draggable&quot;:true,&quot;touchMove&quot;:true,&quot;adaptiveHeight&quot;:true,&quot;variableWidth&quot;:false,&quot;cssEase&quot;:&quot;ease&quot;,&quot;pauseOnHover&quot;:false,&quot;centerMode&quot;:false,&quot;arrows&quot;:true,&quot;dots&quot;:false,&quot;slidesDesk&quot;:1,&quot;slidesTab&quot;:1,&quot;slidesMob&quot;:1,&quot;animation&quot;:&quot;null&quot;,&quot;tabletBreak&quot;:1025,&quot;mobileBreak&quot;:768,&quot;navigation&quot;:[],&quot;carouselNavigation&quot;:true,&quot;templatesNumber&quot;:2,&quot;hasNavSlider&quot;:false,&quot;mouseTilt&quot;:false,&quot;mouseTiltRev&quot;:false}\">\n\t\t\t<!-- Dots -->\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"premium-carousel-nav-arrow-prev\">\n\t\t\t\t\t<a type=\"button\" data-role=\"none\" class=\"carousel-arrow carousel-prev\" aria-label=\"Previous\" role=\"button\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fas fa-angle-left\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"premium-carousel-nav-arrow-next\">\n\t\t\t\t\t\t<a type=\"button\" data-role=\"none\" class=\"carousel-arrow carousel-next\" aria-label=\"Next\" role=\"button\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fas fa-angle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<!-- Main Slides -->\n\t\t\t<div id=\"premium-carousel-1eb8565\" class=\"premium-carousel-inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-carousel-template item-wrapper\" >\n\t\t\t\t\t\t\t<style>.elementor-1111 .elementor-element.elementor-element-401a9c1{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:center;--gap:50px 50px;--row-gap:50px;--column-gap:50px;}.elementor-1111 .elementor-element.elementor-element-634721b0{--display:flex;--gap:35px 35px;--row-gap:35px;--column-gap:35px;}.elementor-1111 .elementor-element.elementor-element-150b693f .elementor-heading-title{font-family:\"Figtree\", Sans-serif;font-weight:500;color:#777777;}.elementor-1111 .elementor-element.elementor-element-68d11526{font-family:\"Figtree\", Sans-serif;font-size:56px;font-weight:500;line-height:65px;}.elementor-1111 .elementor-element.elementor-element-1c85020c .premium-modal-trigger-container{text-align:center;}.elementor-1111 .elementor-element.elementor-element-1c85020c .premium-modal-trigger-btn, .elementor-1111 .elementor-element.elementor-element-1c85020c .premium-modal-trigger-text{font-size:16px;color:#111111;}.elementor-1111 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.premium-button-style5-rectout:before, .elementor-1111 .elementor-element.elementor-element-1c85020c .premium-button-style6-bg, .elementor-1111 .elementor-element.elementor-element-1c85020c .premium-button-style6:before{background:var( --e-global-color-primary );}.elementor-1111 .elementor-element.elementor-element-1c85020c .premium-modal-box-modal-title{color:var( --e-global-color-primary );font-family:\"Figtree\", Sans-serif;font-size:28px;line-height:73px;}.elementor-1111 .elementor-element.elementor-element-1c85020c .premium-modal-box-modal-title svg{fill:var( --e-global-color-primary );}.elementor-1111 .elementor-element.elementor-element-1c85020c .premium-modal-box-modal-header{border-bottom-color:var( --e-global-color-516aae9 );border-style:dashed;}.elementor-1111 .elementor-element.elementor-element-1c85020c .premium-modal-box-modal-header button{font-size:0px;}.elementor-1111 .elementor-element.elementor-element-1c85020c .premium-modal-box-modal-lower-close{color:var( --e-global-color-cbf0986 );background-color:var( --e-global-color-secondary );border-radius:7px;}.elementor-1111 .elementor-element.elementor-element-1c85020c .premium-modal-box-modal-body{color:var( --e-global-color-primary );font-family:\"Figtree\", Sans-serif;font-size:18px;font-weight:100;line-height:28px;background:#FFFFFF;padding:40px 40px 40px 40px;}.elementor-1111 .elementor-element.elementor-element-1c85020c .premium-modal-box-modal-dialog{background:#FFFFFF;width:1000px;max-height:400px;overflow:auto;}.elementor-1111 .elementor-element.elementor-element-1c85020c .premium-modal-box-modal-footer{background:var( --e-global-color-primary );border-top-color:var( --e-global-color-516aae9 );}.elementor-1111 .elementor-element.elementor-element-1c85020c.elementor-element{--align-self:flex-start;}.elementor-1111 .elementor-element.elementor-element-2ba70aa{--display:flex;--overlay-opacity:0.5;border-style:solid;--border-style:solid;border-width:0px 0px 0px 0px;--border-top-width:0px;--border-right-width:0px;--border-bottom-width:0px;--border-left-width:0px;--border-radius:0px 0px 0px 0px;}.elementor-1111 .elementor-element.elementor-element-2ba70aa::before, .elementor-1111 .elementor-element.elementor-element-2ba70aa > .elementor-background-video-container::before, .elementor-1111 .elementor-element.elementor-element-2ba70aa > .e-con-inner > .elementor-background-video-container::before, .elementor-1111 .elementor-element.elementor-element-2ba70aa > .elementor-background-slideshow::before, .elementor-1111 .elementor-element.elementor-element-2ba70aa > .e-con-inner > .elementor-background-slideshow::before, .elementor-1111 .elementor-element.elementor-element-2ba70aa > .elementor-motion-effects-container > .elementor-motion-effects-layer::before{--background-overlay:'';}.elementor-1111 .elementor-element.elementor-element-51565a0b{--spacer-size:20px;}.elementor-1111 .elementor-element.elementor-element-18f283b3{--spacer-size:20px;}.elementor-1111 .elementor-element.elementor-element-18f283b3.elementor-element{--order:99999 \/* order end hack *\/;}.elementor-1111 .elementor-element.elementor-element-19e5128 img{width:86%;height:385px;object-fit:cover;object-position:center center;filter:brightness( 100% ) contrast( 100% ) saturate( 100% ) blur( 0px ) hue-rotate( 0deg );}<\/style>\t\t<div data-elementor-type=\"container\" data-elementor-id=\"1111\" class=\"elementor elementor-1111\">\n\t\t\t\t<div class=\"elementor-element elementor-element-401a9c1 e-flex e-con-boxed e-con e-parent\" data-id=\"401a9c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-634721b0 e-con-full e-flex e-con e-child\" data-id=\"634721b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-150b693f elementor-widget elementor-widget-heading\" data-id=\"150b693f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Financial services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68d11526 elementor-widget elementor-widget-text-editor\" data-id=\"68d11526\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Combating a crisis of misinformation<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c85020c premium-modal-dismissible-yes elementor-widget elementor-widget-premium-addon-modal-box\" data-id=\"1c85020c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;premium_modal_box_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"premium-addon-modal-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"premium-modal-box-container\" data-settings=\"{&quot;trigger&quot;:&quot;button&quot;,&quot;show_on_exit&quot;:false}\">\n\t\t\t<div class=\"premium-modal-trigger-container\">\n\t\t\t\t\t\t\t\t\t<button data-toggle=\"premium-modal\" data-target=\"#premium-modal-1c85020c\" type=\"button\" class=\"premium-modal-trigger-btn premium-btn-lg premium-button-none \" data-text=\"Learn more\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"premium-button-text-icon-wrapper\">\n\t\t\t\t\t\t\t<span>Learn more<\/span>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div id=\"premium-modal-1c85020c\" class=\"premium-modal-box-modal\"\n\t\t\trole=\"dialog\"\n\t\t\tstyle=\"display: none\"\n\t\t\t>\n\t\t\t\t<div class=\"premium-modal-box-modal-dialog\" data-delay-animation=\"\" data-modal-animation=\"fadeInDown animated-fast\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-header\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-modal-box-modal-title\">\n\t\t\t\t\t\t\t\t\tCombating a crisis of misinformation \t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-close-button-container\">\n\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"premium-modal-box-modal-close\" data-dismiss=\"premium-modal\">&times;<\/button>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h1>Our Client<\/h1><p>A deposit money bank and financial services provider in Nigeria.\u00a0<\/p><hr \/><h1>\u00a0<\/h1><h1><strong><img decoding=\"async\" data-recalc-dims=\"1\" class=\"alignleft wp-image-898\" src=\"https:\/\/i0.wp.com\/theinfluenceagency.org\/staging\/5028\/wp-content\/uploads\/2024\/09\/Guy_phone_news.jpg?resize=480%2C320&#038;ssl=1\" alt=\"\" width=\"480\" height=\"320\" srcset=\"https:\/\/i0.wp.com\/theinfluenceagency.org\/staging\/5028\/wp-content\/uploads\/2024\/09\/Guy_phone_news.jpg?w=1500&amp;ssl=1 1500w, https:\/\/i0.wp.com\/theinfluenceagency.org\/staging\/5028\/wp-content\/uploads\/2024\/09\/Guy_phone_news.jpg?w=300&amp;ssl=1 300w, https:\/\/i0.wp.com\/theinfluenceagency.org\/staging\/5028\/wp-content\/uploads\/2024\/09\/Guy_phone_news.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/theinfluenceagency.org\/staging\/5028\/wp-content\/uploads\/2024\/09\/Guy_phone_news.jpg?resize=768%2C513&amp;ssl=1 768w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>Context<\/strong><\/h1><p>In the aftermath of the Central Bank of Nigeria&#8217;s sudden revocation of Heritage Bank\u2019s banking license, misinformation and fake news spread, alleging our client&#8217;s and other banks&#8217; licenses were to be revoked. Despite official statements from the apex bank and our client, news across social media continued to allege otherwise, necessitating immediate action to disspell the rumours and stop account closures, while creating a foundation to rebuild trust.<\/p><h1><strong>Influence<\/strong><\/h1><p>The Influence Agency designed a crisis communications and influencer strategy drawn from our understanding of the finance services sector, influencers and digital media channels, especially X (Twitter) and Whatsapp &#8211; platforms primarily utilised for misinformation, to address the rumours and debunk the fake news; confirm the stability of the bank, as guaranteed by the Central Bank, and establish a foundation on which to build trust.\u00a0Our support included:<\/p><ul><li>Messaging design<\/li><li>Crisis management and influencer engagement strategy<\/li><li>Content development<\/li><li>Influencer management<\/li><\/ul><h1><strong>Impact<\/strong><\/h1><p>Within three days, influencers reached over 1.75 million people across WhatsApp and X (Twitter). By the final day of the campaign, there were clear indications that the reports were rumours, improving positive thematic associations with our client by 85%, as our influencers\u2019 activities drove awareness about the prevalence of fake stories and assurance of the bank\u2019s stability.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-footer\">\n\t\t\t\t\t\t\t<button type=\"button\" class=\"premium-modal-box-modal-lower-close\" data-dismiss=\"premium-modal\">\n\t\t\t\t\t\t\t\tClose\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ba70aa e-con-full e-flex e-con e-child\" data-id=\"2ba70aa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element 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data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"535\" src=\"https:\/\/i0.wp.com\/theinfluenceagency.org\/staging\/5028\/wp-content\/uploads\/2024\/09\/Social_phone-scaled.jpg?fit=768%2C535&amp;ssl=1\" class=\"attachment-medium_large size-medium_large wp-image-897\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/theinfluenceagency.org\/staging\/5028\/wp-content\/uploads\/2024\/09\/Social_phone-scaled.jpg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/theinfluenceagency.org\/staging\/5028\/wp-content\/uploads\/2024\/09\/Social_phone-scaled.jpg?resize=300%2C209&amp;ssl=1 300w, https:\/\/i0.wp.com\/theinfluenceagency.org\/staging\/5028\/wp-content\/uploads\/2024\/09\/Social_phone-scaled.jpg?resize=1024%2C714&amp;ssl=1 1024w, https:\/\/i0.wp.com\/theinfluenceagency.org\/staging\/5028\/wp-content\/uploads\/2024\/09\/Social_phone-scaled.jpg?resize=768%2C535&amp;ssl=1 768w, 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0px;--border-top-width:0px;--border-right-width:0px;--border-bottom-width:0px;--border-left-width:0px;--border-radius:0px 0px 0px 0px;}.elementor-1108 .elementor-element.elementor-element-3d750279::before, .elementor-1108 .elementor-element.elementor-element-3d750279 > .elementor-background-video-container::before, .elementor-1108 .elementor-element.elementor-element-3d750279 > .e-con-inner > .elementor-background-video-container::before, .elementor-1108 .elementor-element.elementor-element-3d750279 > .elementor-background-slideshow::before, .elementor-1108 .elementor-element.elementor-element-3d750279 > .e-con-inner > .elementor-background-slideshow::before, .elementor-1108 .elementor-element.elementor-element-3d750279 > .elementor-motion-effects-container > .elementor-motion-effects-layer::before{--background-overlay:'';}.elementor-1108 .elementor-element.elementor-element-62eabb12{--spacer-size:20px;}.elementor-1108 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elementor-widget elementor-widget-heading\" data-id=\"7d946fe8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Startup<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50d412ca elementor-widget elementor-widget-text-editor\" data-id=\"50d412ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Engaging for investor interest<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d8c4f3b premium-modal-dismissible-yes elementor-widget elementor-widget-premium-addon-modal-box\" data-id=\"2d8c4f3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;premium_modal_box_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"premium-addon-modal-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"premium-modal-box-container\" data-settings=\"{&quot;trigger&quot;:&quot;button&quot;,&quot;show_on_exit&quot;:false}\">\n\t\t\t<div class=\"premium-modal-trigger-container\">\n\t\t\t\t\t\t\t\t\t<button data-toggle=\"premium-modal\" data-target=\"#premium-modal-2d8c4f3b\" type=\"button\" class=\"premium-modal-trigger-btn premium-btn-lg premium-button-none \" data-text=\"Learn more\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"premium-button-text-icon-wrapper\">\n\t\t\t\t\t\t\t<span>Learn more<\/span>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div id=\"premium-modal-2d8c4f3b\" class=\"premium-modal-box-modal\"\n\t\t\trole=\"dialog\"\n\t\t\tstyle=\"display: none\"\n\t\t\t>\n\t\t\t\t<div class=\"premium-modal-box-modal-dialog\" data-delay-animation=\"\" data-modal-animation=\"fadeInDown animated-fast\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-header\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-modal-box-modal-title\">\n\t\t\t\t\t\t\t\t\tCombating a crisis of misinformation \t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-close-button-container\">\n\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"premium-modal-box-modal-close\" data-dismiss=\"premium-modal\">&times;<\/button>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h1>Our Client<\/h1><p>A startup accelerator programme supporting Africa&#8217;s bold and visionary founders in the earliest stages of building global businesses that solve Africa&#8217;s biggest challenges.<\/p><hr \/><h1><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-medium wp-image-918 alignleft\" src=\"https:\/\/i0.wp.com\/theinfluenceagency.org\/staging\/5028\/wp-content\/uploads\/2024\/09\/24886.jpg?resize=239%2C300&#038;ssl=1\" alt=\"\" width=\"239\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/theinfluenceagency.org\/staging\/5028\/wp-content\/uploads\/2024\/09\/24886.jpg?w=796&amp;ssl=1 796w, https:\/\/i0.wp.com\/theinfluenceagency.org\/staging\/5028\/wp-content\/uploads\/2024\/09\/24886.jpg?resize=239%2C300&amp;ssl=1 239w, https:\/\/i0.wp.com\/theinfluenceagency.org\/staging\/5028\/wp-content\/uploads\/2024\/09\/24886.jpg?resize=768%2C965&amp;ssl=1 768w\" sizes=\"(max-width: 239px) 100vw, 239px\" \/><strong>Context<\/strong><\/h1><p>Our client was set to host its first Demo Day to showcase its first cohort of startups. However, they were concerned about the poor indications from potential investors. The team required communications support to attract investors, showcase its startups, and other engage other key stakeholders.<\/p><h1><strong>Influence<\/strong><\/h1><p>The Influence Agency immediately got to securing opportunities for key spokepersons to discuss the work, startups within the cohort and the impact on African investment on the wider ecosystem, while also ensuring the opportunity of the demo day was not lost for positive stakeholder endorsement. Our support included:<\/p><ul><li>Strategic advisory<\/li><li>Media engagement<\/li><li>Storytelling and curation<\/li><\/ul><h1><strong>Impact<\/strong><\/h1><p>Our activities contributed to improving investor interest in the demo day and startups, with significant international media coverage and over a score of committed endorsements from investors and the wider ecosystem.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-footer\">\n\t\t\t\t\t\t\t<button type=\"button\" class=\"premium-modal-box-modal-lower-close\" data-dismiss=\"premium-modal\">\n\t\t\t\t\t\t\t\tClose\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d750279 e-con-full e-flex e-con e-child\" data-id=\"3d750279\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62eabb12 elementor-widget elementor-widget-spacer\" data-id=\"62eabb12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7acf7516 elementor-widget elementor-widget-spacer\" data-id=\"7acf7516\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a7a0d75 elementor-widget elementor-widget-image\" data-id=\"7a7a0d75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/i0.wp.com\/theinfluenceagency.org\/staging\/5028\/wp-content\/uploads\/2024\/09\/77572.jpg?fit=768%2C512&amp;ssl=1\" class=\"attachment-medium_large size-medium_large wp-image-919\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/theinfluenceagency.org\/staging\/5028\/wp-content\/uploads\/2024\/09\/77572.jpg?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/theinfluenceagency.org\/staging\/5028\/wp-content\/uploads\/2024\/09\/77572.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/theinfluenceagency.org\/staging\/5028\/wp-content\/uploads\/2024\/09\/77572.jpg?resize=768%2C512&amp;ssl=1 768w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"premium-carousel-nav-fraction\">\n\n\t\t\t\t\t\t\t<span id=\"currentSlide\" class=\"fraction-pagination-current\">1<\/span>\n\t\t\t\t\t\t\t<span class=\"fraction-pagination-separator\">\/<\/span>\n\t\t\t\t\t\t\t<span class=\"fraction-pagination-total\">\n\t\t\t\t\t\t\t\t2\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69953252 e-flex e-con-boxed e-con e-parent\" data-id=\"69953252\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-29141582 e-con-full e-flex e-con e-child\" data-id=\"29141582\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f4ba4a4 elementor-widget elementor-widget-heading\" data-id=\"3f4ba4a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Startup<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-788affdd elementor-widget elementor-widget-text-editor\" data-id=\"788affdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Engaging for investor interest<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-226df090 premium-modal-dismissible-yes elementor-widget elementor-widget-premium-addon-modal-box\" data-id=\"226df090\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;premium_modal_box_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"premium-addon-modal-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"premium-modal-box-container\" data-settings=\"{&quot;trigger&quot;:&quot;button&quot;,&quot;show_on_exit&quot;:false}\">\n\t\t\t<div class=\"premium-modal-trigger-container\">\n\t\t\t\t\t\t\t\t\t<button data-toggle=\"premium-modal\" data-target=\"#premium-modal-226df090\" type=\"button\" class=\"premium-modal-trigger-btn premium-btn-lg premium-button-none \" data-text=\"Learn more\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"premium-button-text-icon-wrapper\">\n\t\t\t\t\t\t\t<span>Learn more<\/span>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div id=\"premium-modal-226df090\" class=\"premium-modal-box-modal\"\n\t\t\trole=\"dialog\"\n\t\t\tstyle=\"display: none\"\n\t\t\t>\n\t\t\t\t<div class=\"premium-modal-box-modal-dialog\" data-delay-animation=\"\" data-modal-animation=\"fadeInDown animated-fast\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-header\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-modal-box-modal-title\">\n\t\t\t\t\t\t\t\t\tCombating a crisis of misinformation \t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-close-button-container\">\n\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"premium-modal-box-modal-close\" data-dismiss=\"premium-modal\">&times;<\/button>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h1>Our Client<\/h1><p>A startup accelerator programme supporting Africa&#8217;s bold and visionary founders in the earliest stages of building global businesses that solve Africa&#8217;s biggest challenges.<\/p><hr \/><h1><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-medium wp-image-918 alignleft\" src=\"https:\/\/i0.wp.com\/theinfluenceagency.org\/staging\/5028\/wp-content\/uploads\/2024\/09\/24886.jpg?resize=239%2C300&#038;ssl=1\" alt=\"\" width=\"239\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/theinfluenceagency.org\/staging\/5028\/wp-content\/uploads\/2024\/09\/24886.jpg?w=796&amp;ssl=1 796w, https:\/\/i0.wp.com\/theinfluenceagency.org\/staging\/5028\/wp-content\/uploads\/2024\/09\/24886.jpg?resize=239%2C300&amp;ssl=1 239w, https:\/\/i0.wp.com\/theinfluenceagency.org\/staging\/5028\/wp-content\/uploads\/2024\/09\/24886.jpg?resize=768%2C965&amp;ssl=1 768w\" sizes=\"(max-width: 239px) 100vw, 239px\" \/><strong>Context<\/strong><\/h1><p>Our client was set to host its first Demo Day to showcase its first cohort of startups. However, they were concerned about the poor indications from potential investors. The team required communications support to attract investors, showcase its startups, and other engage other key stakeholders.<\/p><h1><strong>Influence<\/strong><\/h1><p>The Influence Agency immediately got to securing opportunities for key spokepersons to discuss the work, startups within the cohort and the impact on African investment on the wider ecosystem, while also ensuring the opportunity of the demo day was not lost for positive stakeholder endorsement. Our support included:<\/p><ul><li>Strategic advisory<\/li><li>Media engagement<\/li><li>Storytelling and curation<\/li><\/ul><h1><strong>Impact<\/strong><\/h1><p>Our activities contributed to improving investor interest in the demo day and startups, with significant international media coverage and over a score of committed endorsements from investors and the wider ecosystem.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-footer\">\n\t\t\t\t\t\t\t<button type=\"button\" class=\"premium-modal-box-modal-lower-close\" data-dismiss=\"premium-modal\">\n\t\t\t\t\t\t\t\tClose\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-365b9db5 e-con-full e-flex e-con e-child\" data-id=\"365b9db5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63ddecc1 elementor-widget elementor-widget-spacer\" data-id=\"63ddecc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-294fb703 elementor-widget elementor-widget-spacer\" data-id=\"294fb703\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29fbf0e6 elementor-widget elementor-widget-image\" data-id=\"29fbf0e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/i0.wp.com\/theinfluenceagency.org\/staging\/5028\/wp-content\/uploads\/2024\/09\/77572.jpg?fit=768%2C512&amp;ssl=1\" class=\"attachment-medium_large size-medium_large wp-image-919\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/theinfluenceagency.org\/staging\/5028\/wp-content\/uploads\/2024\/09\/77572.jpg?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/theinfluenceagency.org\/staging\/5028\/wp-content\/uploads\/2024\/09\/77572.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/theinfluenceagency.org\/staging\/5028\/wp-content\/uploads\/2024\/09\/77572.jpg?resize=768%2C512&amp;ssl=1 768w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4fd0e0a4 e-flex e-con-boxed e-con e-parent\" data-id=\"4fd0e0a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fc28620 e-con-full e-flex e-con e-child\" data-id=\"fc28620\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8597a2c elementor-widget elementor-widget-heading\" data-id=\"8597a2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Financial services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba162a3 elementor-widget elementor-widget-text-editor\" data-id=\"ba162a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Combating a crisis of misinformation<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45532e40 premium-modal-dismissible-yes elementor-widget elementor-widget-premium-addon-modal-box\" data-id=\"45532e40\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;premium_modal_box_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"premium-addon-modal-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"premium-modal-box-container\" data-settings=\"{&quot;trigger&quot;:&quot;button&quot;,&quot;show_on_exit&quot;:false}\">\n\t\t\t<div class=\"premium-modal-trigger-container\">\n\t\t\t\t\t\t\t\t\t<button data-toggle=\"premium-modal\" data-target=\"#premium-modal-45532e40\" type=\"button\" class=\"premium-modal-trigger-btn premium-btn-lg premium-button-none \" data-text=\"Learn more\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"premium-button-text-icon-wrapper\">\n\t\t\t\t\t\t\t<span>Learn more<\/span>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div id=\"premium-modal-45532e40\" class=\"premium-modal-box-modal\"\n\t\t\trole=\"dialog\"\n\t\t\tstyle=\"display: none\"\n\t\t\t>\n\t\t\t\t<div class=\"premium-modal-box-modal-dialog\" data-delay-animation=\"\" data-modal-animation=\"fadeInDown animated-fast\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-header\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-modal-box-modal-title\">\n\t\t\t\t\t\t\t\t\tCombating a crisis of misinformation \t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-close-button-container\">\n\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"premium-modal-box-modal-close\" data-dismiss=\"premium-modal\">&times;<\/button>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h1>Our Client<\/h1><p>A deposit money bank and financial services provider in Nigeria.\u00a0<\/p><hr \/><h1>\u00a0<\/h1><h1><strong><img decoding=\"async\" data-recalc-dims=\"1\" class=\"alignleft wp-image-898\" src=\"https:\/\/i0.wp.com\/theinfluenceagency.org\/staging\/5028\/wp-content\/uploads\/2024\/09\/Guy_phone_news.jpg?resize=480%2C320&#038;ssl=1\" alt=\"\" width=\"480\" height=\"320\" srcset=\"https:\/\/i0.wp.com\/theinfluenceagency.org\/staging\/5028\/wp-content\/uploads\/2024\/09\/Guy_phone_news.jpg?w=1500&amp;ssl=1 1500w, https:\/\/i0.wp.com\/theinfluenceagency.org\/staging\/5028\/wp-content\/uploads\/2024\/09\/Guy_phone_news.jpg?w=300&amp;ssl=1 300w, https:\/\/i0.wp.com\/theinfluenceagency.org\/staging\/5028\/wp-content\/uploads\/2024\/09\/Guy_phone_news.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/theinfluenceagency.org\/staging\/5028\/wp-content\/uploads\/2024\/09\/Guy_phone_news.jpg?resize=768%2C513&amp;ssl=1 768w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>Context<\/strong><\/h1><p>In the aftermath of the Central Bank of Nigeria&#8217;s sudden revocation of Heritage Bank\u2019s banking license, misinformation and fake news spread, alleging our client&#8217;s and other banks&#8217; licenses were to be revoked. Despite official statements from the apex bank and our client, news across social media continued to allege otherwise, necessitating immediate action to disspell the rumours and stop account closures, while creating a foundation to rebuild trust.<\/p><h1><strong>Influence<\/strong><\/h1><p>The Influence Agency designed a crisis communications and influencer strategy drawn from our understanding of the finance services sector, influencers and digital media channels, especially X (Twitter) and Whatsapp &#8211; platforms primarily utilised for misinformation, to address the rumours and debunk the fake news; confirm the stability of the bank, as guaranteed by the Central Bank, and establish a foundation on which to build trust.\u00a0Our support included:<\/p><ul><li>Messaging design<\/li><li>Crisis management and influencer engagement strategy<\/li><li>Content development<\/li><li>Influencer management<\/li><\/ul><h1><strong>Impact<\/strong><\/h1><p>Within three days, influencers reached over 1.75 million people across WhatsApp and X (Twitter). 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